About & Experience
Four years building brands
people actually follow
I don't schedule posts — I build audience ecosystems.
Every campaign starts with one question: why would someone stop and care about this?
Jul 2024 – Present
Senior Social Media Specialist
My Animal · Anicrest Veterinarian Pvt Ltd, Noida
→Built Reels-first content system achieving 30M+ views & 20K+ followers from near zero
→Owned Meta paid strategy; delivered 44% ROI via creative testing & segmentation
→Led design, video & copy team; cut turnaround ~30% with AI-assisted workflows
Feb 2023 – Aug 2024
Social Media & Content Strategist
Vishvarupa Gems, Dehradun
→Generated 5,000+ leads via persona-based paid campaigns on Meta & Google
→Scaled to 4.5M+ views & 4K YouTube subscribers across 4 platforms
2021 – 2023
Freelance Social Media Manager
Mansi Verma · Broccolix Beatz · India Now & How · Babita Khati
→Built content systems for 5+ clients in fitness, news & wellness — 49M+ total views
→Grew combined following of 39K+ via Reels, Shorts & community content
Results at a glance
My Animal
D2C Pet Care · 2024–Present
30M+
Views
22M
Reach
20K+
Followers
44%
Ad ROI
Vishvarupa Gems
D2C Jewellery · 2023–2024
5K+
Leads
4.5M+
Views
4K
YT Subs
Freelance Clients
2021–2023 · Fitness, News, Wellness
49M+
Views
39K+
Community
5+
Clients